Course: Enhancing Competitiveness of Micro-enterprises in Rural Areas Unit 2

Market Identification In this page you will find the unit n.2, where we talk about market identification, the unit is divided in 9 module that you can find down here: - Marketing/Promotion & E-Commerce - Buisness Plan, Budgeting and Management Skills - Financial management in micro-enterprises - EU programme awareness/grants for rural micro-enterprise - Access to non-grant finance for micro enterprises in rural areas - Building Capacity in Rural Micro-Enterprises - Pathways2market e costumer identification - EU Single Market Opportunities for Rural Micro-Enterprises - ICT Literacy for Rural Micro-Enterprises Now let's start with the unit 2, under here you can see al the modules which can be opened and closed all the time you want and they are ordered froom the first to the last. Now go on and learn more about marketing. Maketing/Promotion & E-commerce Objective of this module: The goal of this module is to teach you the basics of designing and implementing a comprehensive and result oriented product/service promotion strategy What is promotion?  Promotion is a mix of Actions used to increase product/service sales...
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Unit 3

Online selling channels for Rural Micro Enterprises This page talks about the many online selling channels for Rural Micro Enterprises. In specific, the arguments treated are:Marketing/Promotion & E-commerce;Business plan, Budgeting and Management skills;Financial Management in micro-enterprises;EU programme awareness/grants for rural micro-enterprise;Access to non-grant finance for micro-enterprises in rural areas;Building Capacity in Rural Micro-Enterprises;Pathways2market & customer identification;EU Single Market Opportunities for Rural Micro-enterprises;ICT Literacy for Rural Micro-enterprises; Online selling channels for Rural Micro Enterprises​ We will learn how to identify appropriate selling channels for rural enterprises and make the most out of them.Where?If you want to set up your own online store than you probably already have some idea of business, product range and potential customers of your online store. Think about exactly what kind of products and prices you will include in your shop. Is it worth it to open a specialized online store or perhaps your rural business should rather be offline? Or maybe you can use both online and offline channels, but...
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